Magazine Spread for Homelessness in Idaho

For this assignment, we were assigned to create a magazine spread for an online article. I chose the article “Church Issues Statement on Homelessness” by Aida Tibbits on the BYU-Idaho Scroll website. Here is the link to the actual article: http://byuiscroll.org/church-issues-statement-homelessness/

The Message of the Design

I felt that the article was aimed at members of the Rexburg community who were able to make a difference by donating money, services, or otherwise. I wanted the design involved to portray alertness, but at the same time not be scary or intimidating. With that in mind, I used the color yellow to signify caution. (such as in stoplights, yield signs, etc.) But I tried to keep the overall theme light. Especially since in Rexburg there isn’t a lot of people without homes. I didn’t want the design to scare away people who could help in what ways they could in surrounding areas.

The Cover Page

The Picture

The front page was designed to introduce the topic. With an image of a homeless person sitting in the shadow of a house, and then the beginning of the article. It catches the readers eye. Especially with how the picture is taken. Using the Rule of Thirds, there is a lot of empty space, but the person is still prominent. This is assisted by leading lines that are created in the bricks of the house. The lines slope downward leading our eyes to the man. The text of the title is also used to frame the picture a little bit. Filling in unneeded space and focusing on the subject.

Contrast in the Design

I used contrast to separate the words of the title. They are in close proximity to one another, so we know that they are all part of the title, but I made the word “homelessness” stand out by making it a thicker font, as well as white with a drop shadow, so it pops out. It is one of the first things that attracts your eye, and when you look at it, you instantly know the subject of the article.

I also contrasted the colors used throughout the article. The yellow is contrasted with a cream color so that the yellow doesn’t become too overbearing to the eye.

The Spread

The contrasting aspects used on the cover are continued here in the spread. These colors create unity in the article, as well as the diamond that is utilized in the back of the cover, as the shape for the pull-quote, and at the end of the text. I initially used more of a checkered design with more squares instead of columns. However, with that design, it was hard to follow where the text was going. This layout makes it easy to follow the text down each column.

Typography

The fonts I used in the text were Palatino and Kannada Sangam MN as the body copy and headings respectively. The use of Palatino was mostly for readability, and the article would be easier to follow. I used Kannada Sangam MN for the headings because it not only contrasted with the body copy well, but I also liked how stark it was, with no serifs or transitions in stroke width. I felt it was subtly compatible with the message of awareness I was using. The headings were bigger to clearly show the change in the article

Picture on Spread

I used this picture because I felt it not only left the article with a more hopeful tone, but it also contrasted with the first image of hopelessness. I also thought that it represented ideas of what readers could do in addition to ideas conveyed in the text.

Wrapping Up

This project helped me learn some of the nuances of using Adobe InDesign and gave me experience in using it for real-world scenarios. It solidified deeper the principles of design (Contrast, Proximity, Alignment, Repetition.) It also helped me learn how to take and use my own pictures for designs.

My Photos

Both of these photos were taken by me and were taken for the purpose of this project.

Taken by Seth Daybell
Taken by Seth Daybell

Looking at the Typography on an Advertisement for Photography

Designed by The 5th Color Designs

For this post, I am reviewing some of the different typographical choices for this Photography advertisement design, and why I feel that they work well together.

Typefaces

There were two types of typefaces used in this design. We have the one indicated by the blue arrow that is more of a script typeface. Indicated by the cursive format, slant, and fluidity of the letters. The other typeface, indicated by the yellow arrow, is more of a sans serif. This is because it has even weight throughout the lettering, and it doesn’t have any.

The other typeface, indicated by the yellow arrow, is more of a sans serif. This is because it has even weight throughout the lettering, and it doesn’t have any serifs.

Other Contrasts

Slant

One of the other contrasts used to distinguish the two typefaces is the slants used. The upper type primarily leans left, while the lower type is roman, or upright.

Size

The size of the two typefaces is clearly different. It makes it clear that although they are related by proximity, they are different.

Capital Letters vs. Lowercase

There is also a difference between the typefaces because the upper typeface, underlined in blue, is a mix of Capital and lowercase letters. While the lower typeface, underlined in yellow, is entirely capitalized.

Conclusion

By considering all of these differences, we can see the contrast used to separate these two typefaces. Because of their differences, however, they ultimately complement each other to give the design a complete look. Making an overall clean picture.

 

Reverse Engineering of an Advertisment

Calgary Food Bank Advertisement
Ad created by Calgary Food Bank

This is an image I am using for the purpose of showing contrast, repetition, alignment, proximity, and color. It is part of a line of advertisements that the Calgary Food Bank put out.

Contrast

In this advertisement, we can see contrast not only in the size of the letters, but the font which they artist chose to use. In the upper circle, we can even see differences in the sizing if the words to catch attention.

Repetition

The repetition used for this advertisement wasn’t very evident in this ad. It becomes more apparent as you look at the other ads put out in the same campaign. In this ad, the corn is being opened like a can of anchovies might, and in other ads that went with this one other fruit were opened like cans and other non-fresh foods. In each of the ads, they used the same colors, idea, and fonts.

Alignment

The alignment of the words is evident in this ad. They are straight with each other, giving a clean look.

Proximity

It was easy to tell where the different parts of this post were. In the upper area we had the advertisement, then in the lower left, we had the information of where we could go for more details. Then we had the logo in the bottom right corner. It was spaced out enough to make the different areas clear.

Color

Most of this ad followed a brown color scheme, but it contrasts nicely with the corn to make our eyes draw to it.

Overall Effect

From all of the different aspects of this ad I discussed, we can see that it is a rather clean, neat, and useful advertisement.