In this post, I will be discussing a slide presentation that I created for discussing an ad that I created for a Tropicana orange juice campaign. I’ll be addressing my choices in design, color, and typography. As well as a little bit of the ad that I created for the campaign.
First, Here is the presentation, there are twelve slides, then I will address each part of the designing.
I felt it was important as I was designing this to create a feeling of repetition using the lines that are near the bottom of most of the slides. On that same point, the title of each slide is in the same proximity to those lines as well as the same distance from the edge. When I used other texts in the slide, I made sure that the alignment was the same as the title of the slide. Since most of the presentation is about the ad, I made sure that they were prominently displayed and easy to see on each of the slides.
In the comparison section of the slides, I made sure that the ads that I was comparing were the same size and aligned with each other but that they were far enough apart to make it clear that they were separate. I made use of the circles and lines to point out the important details to prevent clutter on these slides.
I found this was important because although the ads are more focused towards mothers and prospective buyers of orange juice the slide presentation was made for the advertising Department of Tropicana to show a variant of an ad that could be used in their campaign.
I chose to use orange since that is the primary color used in the campaign since it is about orange juice. I wanted a good contrast with that orange so I used the purple background to contrast against it so the words would be more readable. I also wanted to use the purple because the ads are both on a mostly white background and I didn’t want there to be any confusion as to where the slide design ended, and the ad design started.
In the actual ads, the typography is casual and a Sans serif. However, since I was making an official comparison of them, I chose for the slide presentation to use an old style font that is easy to read and looks more professional. I made the font big enough that it could be read from the back of a room since this is a slide presentation. The type that is describing the ads is big enough to be clear and readable, but it isn’t imposing in its size.
With the exception of the orange that I transformed into a pear, I took all of the pictures that I used in the new ad. I made sure to have the pictures of the orange juice bottle and the glass of orange juice taken in the same location so the lighting would be the same and it would look consistent. The background of the ad is a table in my house, which I then lightened with Photoshop to make a more interesting background.
Since I also developed the orange ad, I’ll spend a little bit discussing that. The original ad is advertising orange juice with fiber in it. So to go along with that theme, I used a pear which has fiber in it as well and mimicked the same idea. I used Photoshop to insert and transform a picture of an orange as well as the orange juice and the glass of orange juice. I followed the same design using a pear because pears are common foods in households and wouldn’t make the prospective buyer confused like if I used another thing such as broccoli or brussel sprouts.
Photos used in this Design