For this post, I am going to explain some of the design choices I made while creating an advertisement for a product.
For this assignment, I used a generator that gave me random demographics to tailor my advertisement to. Some of the demographics I had were for women ages 55-64 who were married, with a Bachelors degree, earning 60,000 to 89,000, who primarily view blogs and social media.
I viewed these demographics with the mindset of counting down to a major event. I represented this idea with a picture of an older couple looking free together. Since they had a Bachelors degree, I felt appealing to the principle of organization would be appropriate since most students who earn such a degree understand the importance of organizing important things.
This is my Facebook advertisement with 400×209 pixels
This is my blog advertisement with 300×250 pixels
I wanted to make the picture pop out, so I chose a simple, bright, picture to catch the attention of viewers. The color of the calendar is plain and doesn’t catch the eye, so I chose the picture to contrast the background. All of the main colors are either a variant on gray or blue. This was to create consistency.
I used the Charter typeface for the body of my advertisement. I chose it because I didn’t want my typeface to be immature and overly gaudy. I felt the simple look captured the simplicity of the message.
I used the transform tool to make the photo look like it was laying on the calendar. I used a mask to reveal the 20 from underneath the photo to make it feel like it is still part of the calendar. I chose to have a picture of the calendar with a close and an angled view because all of the lines focus on the picture. Although the picture is of the couple, I centered the woman more since that was my audience.
I also lined up the three pieces of body copy on the left to improve the alignment.
Through this assignment, I learned about different skills that I could use with Photoshop, and I also learned some of the perspectives that must be considered to create a creative advertisement. Especially for people who are in a different demographic than me. I found it interesting that I could merge pictures through Photoshop.