For this post, I am reviewing some of the different typographical choices for this Photography advertisement design, and why I feel that they work well together.
There were two types of typefaces used in this design. We have the one indicated by the blue arrow that is more of a script typeface. Indicated by the cursive format, slant, and fluidity of the letters. The other typeface, indicated by the yellow arrow, is more of a sans serif. This is because it has even weight throughout the lettering, and it doesn’t have any.
The other typeface, indicated by the yellow arrow, is more of a sans serif. This is because it has even weight throughout the lettering, and it doesn’t have any serifs.
One of the other contrasts used to distinguish the two typefaces is the slants used. The upper type primarily leans left, while the lower type is roman, or upright.
The size of the two typefaces is clearly different. It makes it clear that although they are related by proximity, they are different.
Capital Letters vs. Lowercase
There is also a difference between the typefaces because the upper typeface, underlined in blue, is a mix of Capital and lowercase letters. While the lower typeface, underlined in yellow, is entirely capitalized.
By considering all of these differences, we can see the contrast used to separate these two typefaces. Because of their differences, however, they ultimately complement each other to give the design a complete look. Making an overall clean picture.